讓飼主不在家，也看得到貓今天過得好不好Let owners see how their cat's day is going, even when they are out
一個輕量項圈加一台家用攝影機，系統自動挑出貓咪值得看的時刻，記錄牠在家裡的作息與位置，並和同齡貓、和牠自己的平常比較。台灣先驗證，2028 年起往香港、新加坡、日本與美國擴張。A light collar and a home camera. The system picks out the moments worth watching, records the cat's routine and whereabouts at home, and compares them with cats the same age and with the cat's own normal. Validate in Taiwan first, then expand to Hong Kong, Singapore, Japan and the US from 2028.
時間說明：本簡介所有時間點，都以 2026 年 11 月作為啟動後的第一個月推算；若啟動延後，其餘時間點依延後的月數一併順延。On dates: every date here treats November 2026 as month 1. If the start moves, every other date shifts by the same number of months.
飼主想念貓的時候，多半不在家Owners miss their cats most when they are not home
養貓帶來的陪伴感，過去只有回到家才拿得到。現在的寵物攝影機已經會每天挑精彩片段，但鏡頭只看得到鏡頭前的事，也要看得到臉才認得出是哪隻貓。我們用項圈補上鏡頭看不到的部分，讓飼主不在家時，也真正知道牠這一天怎麼過。The companionship a cat brings has always been something you collect at home. Today's pet cameras already pick daily highlights, but a camera only sees what is in frame and needs to see a face to know which cat it is. We add a collar to cover what the camera misses, so owners know how their cat's whole day went while they were out.
- 會挑每日精彩，但只限鏡頭拍得到的範圍Picks daily highlights, but only from what is in frame
- 要看得到臉，才認得出是哪隻貓Needs to see a face to tell cats apart
- 鏡頭外的動作沒有紀錄，也不和同齡貓比較Nothing off-camera is recorded, and no comparison with cats the same age
- 今日精選：項圈觸發、鏡頭確認，精準到秒，附旁白Daily highlights: triggered by the collar, confirmed on camera, to the second, with narration
- 項圈認得每一隻貓，背對鏡頭也一樣The collar knows each cat, even facing away
- 作息、居家位置、和同齡貓比較Routine, rooms and comparison with cats the same age
兩件硬體，一個 AppTwo pieces of hardware, one app
感測項圈Sensor collar
- 重量Weight
- 目標約 10 公克Target about 10 g
- 感測Sensors
- 加速度計、氣壓計、藍牙Accelerometer, barometer, Bluetooth
- 安全Safety
- 安全分離扣Breakaway buckle
- 元件成本Parts cost
- 項圈元件約 5.5 至 12 美元Collar parts about USD 5.50 to 12
家用攝影機Home camera
- 畫面Video
- 2K、可轉向2K, pan and tilt
- 角色Role
- 錄影、辨識區域、收項圈訊號Records, maps rooms, hears the collars
- 第一版First version
- 先用市售成品驗證Validate with an off-the-shelf camera
- 參考價Reference
- 同級市售品約 65 美元Comparable retail about USD 65
產品圖為概念示意，外觀待工業設計與代工廠打樣後確定。Drawings are concepts; final look comes after industrial design and factory samples.
從項圈訊號到手機上的一段精選From a collar signal to a highlight on the phone
影像資料存放於台灣或日本機房，不使用中國雲平台。Video is stored in Taiwan or Japan data centres, not on Chinese cloud platforms.
打開就有東西看Something to see the moment it opens
左右滑動看更多；完整 App 可在中間的手機直接操作Swipe for more; the full app runs in the phone in the middle
每個數字都拿來比：和同齡貓比，也和牠自己比Every number is compared: with cats the same age, and with the cat itself
睡眠、活動、玩耍、窗邊時間、進食、夜間活動，每一項都和同齡貓的分布、和牠過去 30 天的平常比較，再由 AI 每天寫成一段讀得懂的解讀。用戶越多，比較越準，後來者沒有資料就做不出同樣的比較。Sleep, activity, play, window time, meals and night activity are each compared with the spread of cats the same age and with the cat's own past 30 days, and AI turns them into one readable paragraph a day. More users make the comparisons more accurate, and a newcomer without the data cannot match them.
狗的市場已有先例：Fi 項圈依同年齡、同品種狗的全國平均建議每日步數目標。分析只談行為與作息，不做醫療判斷。The dog market has a precedent: Fi sets daily step goals from the national average of dogs of the same age and breed. Analysis covers behaviour and routine only, never medical judgement.
台灣驗證，海外放大Prove it in Taiwan, scale it overseas
美國以家庭計：約 5,300 萬個養貓家庭，占全部家庭 39%，三隻貓以上的家庭自 2018 年增加 45%。來源：農業部、日本寵物食品協會、美國寵物用品協會。The US is counted by household: about 53 million cat-owning homes, 39% of all households, with three-plus-cat homes up 45% since 2018. Sources: Taiwan Ministry of Agriculture, Japan Pet Food Association, APPA.
大家都在挑精彩片段，沒有人把項圈和攝影機對在一起Everyone picks highlights; nobody pairs a collar with a camera
| 產品Product | 類型Type | 硬體Hardware | 訂閱Subscription | 缺口Gap |
|---|---|---|---|---|
| Catlog (JP) | 感測項圈Sensor collar | ~USD 99 | 每隻貓每月約 14 美元~USD 14 per cat per month | 沒有影像與區域No video or rooms |
| Furbo 360° Cat | 寵物攝影機Pet camera | ~USD 54 | 年繳平均每月 6.99 美元USD 6.99 a month, billed yearly | 有每日精華；要看到臉才認貓，鏡頭外沒有紀錄Daily recap; needs a face to tell cats apart, nothing off-camera |
| Petlibro Scout (US) | AI 寵物攝影機AI pet camera | ~USD 80–100 | AI 方案每年 95.99 至 159.99 美元USD 95.99–159.99 a year for AI | 靠臉認最多 5 隻、每日 30 秒回顧；鏡頭外沒有紀錄Face ID up to 5 pets, 30 s daily recap; nothing off-camera |
| 中華電信 Hami Cam AI（台灣）Chunghwa Telecom Hami Cam AI (TW) | AI 攝影機AI camera | — | — | 自動寵物日記；不分辨是哪隻貓Automatic pet diary; doesn't tell cats apart |
| PurrPurr (CN) | AI 陪伴項圈AI companion collar | ~RMB 499 | 內容年費 72 至 399 人民幣RMB 72–399 a year for content | AI 日記與生成影像；沒有真實畫面AI diary and generated media; no real footage |
| 項圈攝影機Collar cameras | 第一人稱影片POV video | — | 無None | 16 至 24 公克、不剪輯16 to 24 g, no editing |
| 我們Ours | 項圈＋攝影機＋精選＋比較Collar + camera + highlights + comparisons | [售價][Price] | [方案][Plan] | 兩者整合，認得每隻貓Both in one, knows each cat |
價格為 2026 年 10 月官網、評測或報導所列價格；— 表示未查到。Prices are list, review or press prices as of October 2026; — means not found.
硬體帶來用戶，訂閱帶來獲利Hardware brings users; subscriptions bring profit
硬體（一次性）Hardware (one-off)
- 入門組：項圈加攝影機 [售價]Starter set: collar and camera [price]
- 多貓加購項圈 [售價]Extra collars for multi-cat homes [price]
- 可替換項圈帶與聯名款Swappable bands and collaborations
訂閱（持續）Subscription (recurring)
- 免費：今日精選、基本居家紀錄Free: today's highlights, basic room record
- 付費 [每月價格]：長期保存、旁白、完整比較與每日解讀Paid [monthly price]: long-term storage, narration, full comparisons and daily read
項圈加攝影機的元件成本約 46 至 77 美元，未含電路板、外殼與組裝；定價待試用與募資驗證。Collar-plus-camera parts cost about USD 46 to 77, excluding boards, housing and assembly; pricing to be set through the beta and crowdfunding.
三道關卡，過了才往下走Three gates; we move on only after each one
分四筆撥付，每筆綁定一道關卡Four tranches, each tied to a gate
撥付時點：簽約（2026/11）、關卡一後（2027/04）、關卡二後（2027/08）、關卡三後（2027/11）。累計約 950 萬元，含約一成預備金；第四筆已扣除預估募資淨收入。Released on signing (2026/11), after Gate 1 (2027/04), after Gate 2 (2027/08) and after Gate 3 (2027/11). About TWD 9.5M in total, with roughly 10% contingency; the fourth tranche is net of expected crowdfunding revenue.
- 第 0、1 階段：設立與需求驗證，約 54 萬元Phases 0 and 1: set-up and validation, about TWD 0.54M
- 第 2 階段：打樣、App、品牌，約 251 萬元Phase 2: prototypes, app, brand, about TWD 2.51M
- 第 3 階段：試用、認證、募資準備，約 193 萬元Phase 3: beta, certification, campaign prep, about TWD 1.93M
- 第 4 階段：全職團隊、首批生產、上市，約 632 萬元Phase 4: full-time team, first run, launch, about TWD 6.32M
另可申請經濟部 SBIR 研發補助，合理預估 50 萬至 110 萬元，預算不依賴這筆錢。An SBIR R&D grant could add a realistic TWD 0.5 to 1.1M; the budget does not depend on it.
精簡的核心，關鍵人第一個月就開始找A lean core, with the key hire sought from month one
把最大的風險放在最前面驗證Test the biggest risks first
| 風險Risk | 對策Response |
|---|---|
| 飼主不常打開Owners do not open it often | 關卡一先用人工剪片驗證，不達標就調整或停止Gate 1 tests this with hand-cut clips; adjust or stop if missed |
| 市售鏡頭取不到影像Retail cameras block video access | 第 1 階段就驗證；備案是自寫韌體的公版Checked in Phase 1; fallback is a reference design with our firmware |
| 找不到技術負責人No technical lead | 第 1 個月開始找；備案是外包工作室Search from month 1; fallback is a contract studio |
| 元件漲價Component price rises | 報價寫明有效期；先用成品鏡頭Quotes with validity dates; start with finished cameras |
| 台灣募資金額偏低Small Taiwan campaign | 以 100 萬元情境備預算，首批產量依結果調整Budget for a TWD 1M case; size the first run to the result |
| 大平台推出每日寵物摘要（Google Home、中華電信）Big platforms add daily pet summaries (Google Home, Chunghwa Telecom) | 差異放在項圈資料、同齡比較與越來越像牠的影像，這些需要穿戴裝置與長期資料Compete on collar data, peer comparison and a growing likeness, which need a wearable and long-term data |
| 資安與隱私疑慮Security and privacy concerns | 資料存台灣或日本，明確同意與匿名彙總Data in Taiwan or Japan, explicit consent, anonymous aggregates |
現在需要的三件事Three things we need now
- 談定股東協議與四筆資金的關卡條件Agree the shareholder terms and the gate conditions for the four tranches
- 撥付第一筆 60 萬元，啟動需求驗證Release the first TWD 0.6M to start demand validation
- 引薦代工廠、技術人選與通路夥伴Introductions to manufacturers, technical candidates and channel partners
以上為規劃框架，股權、稅務與法律細節以律師與會計師意見為準。This is a planning framework; equity, tax and legal details follow lawyer and accountant advice.